betika is a brand from Kinshasa, DR Congo. The ad was idealized by our partner agency in the country that then asked us to produce the 3D image. We model, texturise and render in MODO 10.2 using the RebusFarm’s processing infrastructure.
The stadium shape was modeled from a primitive object (cylinder) according to the manufacturer’s specifications, with the linear grooves carved into the mesh. After opening the UV map, the uneven grooves were created with a combination of Bump and Displacement maps.
The Kinshasa inspired fabric print was drawn in vector on Adobe Illustrator. To add a fabric appearance to the material some patterns were created on Adobe Photoshop and then used as Bump, Displacement and Stencil maps on Foundry MODO.